Training : Monitoring your competition through the internet

PRESENTATION

Monitoring its competitors is a very important activity in the life of a company whatever its size. There are, in fact, several examples of companies that have disappeared, simply because they have failed to listen to their market. For example, Kodak has not seen the digital photo or Blockbuster which has not seen the video on demand via the internet. Listening to its market, its customers and its competitors is very crucial for the sustainability of your business. For your competitive intelligence to be effective, a rigorous approach is required.

OBJECTIVES

The purpose of this workshop is to introduce to an audience of business leaders the ingenious research and monitoring methods on the Internet in order to help them improve their monitoring practice. PRE-REQUISITE Having started a business or being in the process of starting a business and in need of doing a complete market research.

DATE: February 16th

DURATION: 3h

COST: $ 75

 
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